Advertising rates
Year-round specials and discounts
LOCAL
per column inch $15.00
Oklahoma-based businesses advertising for business conducted in the state are eligible for local rates. More information on monthly, semester and annual contracts and discounts is available.
OPEN
per column inch $15.00
Open display advertising rate applies to all transient business and noncontract local clients.
NATIONAL
per column inch $16.00
National display advertising rate applies to all national (nonlocal) advertisers, their agencies and representatives. Net to newspaper, noncommissionable rate. Ten percent prepayment discount available with prior arrangement. Call for details.
NON-PROFIT
per column inch $10.00
Special rate applies to all churches; nonprofit civic and service organizations; government agencies; and public colleges and universities. To qualify for this rate, organizations must provide an IRS form 501(c)3 or 501(c)4.
POLITICAL
per col. inch $15.00
Local rates apply for political advertising for local elections, issues, candidates, forums and political organizations. Students running for University of Oklahoma political offices or advertising for OU elections are eligible for the student rate.
STUDENT
per column inch $8.00
Special rate applies to registered student organizations of the University of Oklahoma; OU fraternities and sororities; student government candidates; and individual OU students placing noncommercial and nonpolitical advertising.
UNIVERSITY
per column inch $10.00
Special rate applies to University of Oklahoma colleges, departments, offices, auxiliaries and OU faculty/staff organizations placing noncommercial and nonpolitical advertising. University semester and annual contracts are also available.
COLOR
Charges are in addition to the cost for black and white space. Color deadlines are one business day prior to the standard space reservation deadlines.
| Black plus 1 | $95 |
| Black plus 2 | $175 |
| Process color | $275 |
INSERTS
Pre-printed inserts are accepted upon prior approval.*
Base/minimum: 11,000
Per 1,000 inserts:
| Two 8.5 x 11” pages or less (1 sheet) | $65 |
| Four 8.5 x 11” or 2 tab pages | $70 |
| Eight 8.5 x 11” or 4 tab pages | $75 |
| Sixteen 8.5 x 11” or 8 tab pages | $80 |
| Twenty-four 8.5 x 11” or 12 tab pages | $85 |
| Each add’l unit of 2 tab pages | $5 |
* Inserts must be scheduled and received five days prior to the day they run.
Frequency contract rates are available on request.
Rates are effective August 1, 2009 through July 31, 2010. Our specials and frequency offers can help make the most of promotional dollars but your best resource will be an account exec from The Oklahoma Daily. We can help you plan promotions that keep your name in front of the OU market and keep you on budget.
Give us a call: 405.325.2521.



